Case Study White Paper

The white paper was originally used by government agencies to present policy information.

Case study white paper.

After many years i ve come to the conclusion that white papers and case studies are the two most powerful most convincing and most cost effective marketing materials that any b2b vendor. It is a persuasive and informative piece meant to. A white paper addresses your target audience s pain points similarly to a case study but goes deeper into explaining the research and proof points to support your methodology. White papers are at the heart of a strong b2b content marketing plan and seek to build thought leadership in an area that aligns with your marketing or campaign strategy.

Whitepapers and case studies the nextcloud white papers and case studies give a deep dive in nextcloud technology processes around security scalability and real world benefits of deployments. There are several significant differences between a white paper and a case study when it comes to the tone objectives audience subject matter and directness of each document. White papers case studies data sheets and industry analysis give a deep insight in what nextcloud has to offer. Keeping a clean white background and using slim lines to help separate the sections is an easy way to format your case study.

Case studies unlike white papers are often much shorter but the information gathering process can be just as time intensive. Case studies therefore only span a few pages and are usually under 1500 words. Many people are not clear on the differences between white papers and case studies. It s considerably shorter than a white paper typically measuring around 800 words.

But b2b copywriters and marketers must understand when to use each one. Typical case studies are anywhere between 500 to 1500 and more. Angie mansfield the case study white paper geek writes compelling customer success stories and engaging white papers to turn your leads into sales. Finally most case studies are short form content.

Whatever you call it the case study is one of the most powerful and versatile marketing pieces in your toolbox. White paper vs case study. A case study teaches by example featuring extended testimonials on how a product or service helped a customer in the real world. Using a simple layout in your case study can be incredibly effect like in the example of a case case study below.

Case studies white papers want to see motor testing in action.